What is Home Tour Video?
Home Tour Video is using video to promote/market your unit and the unique selling points of your house to the potential buyers without them to be physically present. It increases engagement on digital and social channels, educate consumers and customers, and reach your audience with a new medium.
Why Video Marketing is Important?
Video marketing help deliver messages more effectively in a shorter amount of time while striking an emotional chord through visual and auditory storytelling elements not present in text.
Traditional marketing methods were limited to a few promotional activities such as listing online, flyers and newspaper. However, with the advent of the internet, things have changed. There are more digital marketing strategies than you can think of.
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People are spending more time watching online video
People will spend 100 minutes a day watching online videos in 2021 (19% increase compared to daily viewing minutes in 2019).
The consumption of online video is growing rapidly, and the average person will spend half as much time viewing online video as they spend viewing conventional television.
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Increased Engagement
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Videos help viewers remember better/ Videos can explain everything
The internet is a crowded place, and winning the attention of everyone is a real hassle. However, with videos, marketing your business, products or services does not end with communicating visually. Studies also show that people remember what they watch better than the things they read about online.
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YouTube reach in SEA
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Tap Into The Time Of Mobile Users
Today, millions of people spend hours on YouTube watching videos, and with this, you can imagine how it would turn your marketing around if they spent a minute or less on your marketing content. Recent studies show that about 90% of consumers watch videos on mobile phones before making a purchase decision, and with YouTube views increasing by 100% every year, there is no doubt that your audience is going to grow in numbers if you choose this route. It is a revolution that has taken a toll on TV viewers.
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An Effective Way Of Outdoing The Competition
The truth is that not many businesses have embraced video marketing. It could be that they are still stuck with a fallacy that doing so is expensive. Well, using this strategy to market your business does not only deal competitors a huge blow but also helps you show viewers something they wouldn’t have known if they were just reading your message as a blog post.
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Appeals To Varying Demographics
Market segmentation has been around for years, and statistics show that certain age groups prefer Instagram to Facebook or Pinterest; thus videos become double-edged swords cutting both ends. In a nutshell, videos appeal to everyone.
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High Rate Of Social Shares
Lastly, studies show that people share videos they watch online more often than written posts. It is how to make your content go viral online.
CHECK OUT OUR SIGNATURE HOME TOUR VIDEO
Home Styling
Home Styling is like dressing up of your house by adding décor, rearranging/replacing furniture to make it look new & homey and more presentable for listing photos and giving viewers a better feel and impression of the house. It also helps buyer to envision how furniture can be placed in the house.
Though mainly used as one of the marketing tactic to increase the attractiveness of your unit so as to entice buyers.
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Helps To Sell Faster
The price of a home drops the longer it stays on the market. Studies from the Real Estate Staging Association found that staged homes spent 72% less time on the market.
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Help Buyers To Visualize
Buyers may be unimaginative, Home Staging help people see themselves living in a particular home. That is why often times, they will decorate the home in a neutral way that appeals to the masses.
A National Association of Realtors study shows that 77% of buyers said staging a home made it easier for them to visualize the property as a potential future home.
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First Impression Counts
According to National Association of Realtors, profile on buyers, more than 95% of buyers look for homes online first and only 10% can visualize the potential of a home. Potential buyers form an opinion of a home within minutes of arriving and will look for evidence to support this opinion throughout the house. When homes are professionally staged, they leave a positive impression both online and in person. And, in the real estate industry, first impressions are everything.
Which one will you choose? The answer is clear isn’t it…
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Professional Photography
Often overlooked, many agents nowadays are still using sub-par devices such as handphone camera for photo-taking. Yes, our handphone camera is getting better however when it comes to listing your million dollars property, professional photography is a MUST.
Listings with professional photos receive 118% more online views and listings with professional photographs sell 32% faster, spending only 89 days on the market compared to 123 for other homes. (PR Newswire). Homes with high-quality photos receive 47% higher asking price per square foot. (cbsnews.com). Listings with high-quality photos can gain anywhere between $934 and $116,076 more on the market. (The Wall Street Journal).
Doll House Mock up
We take floor plan to another level. With our doll house, buyers can navigate to have a better sense of the floor plan of the unit instead of just relying on the traditional standard floor plan.
Floor Plan View
The interactive user experience even allows one to measure any part of the house! An extremely helpful feature if you need to ensure your large furniture fits. Readily available for you to measure so not to worry if you forget to take note during the actual viewing.
Measurement features
Virtual Staging
Virtual home staging is another form of home staging using graphics software to enhance the digital photos of a property. Like traditional staging, anything can be added, from windows, wallpaper, sofas to cabinets and shelves.
Why Virtual Staging might be better?
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Cost Effective
It’s a cost-effective alternative to traditional staging. While home staging can provide a significant return on investment for some sellers, not everyone has the budget to afford expensive furnishings to do so.
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Vast Design Ideas Yet Realistic
Traditional home staging offers limited variety in terms of interior furnishings and décor that will best suit your listing. With virtual staging service, you’re provided a vast portfolio of furnishing options that are constantly updated to match the newest interior design trends.
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Sellers Still Staying In Their Home?
Virtual staging is an excellent option for sellers who are still in their home while it’s on the market. Virtual staging does not remove or edit design elements that are currently in a home. However, you’ll be able to remove personal items or furnishings that make negatively affect your listing. Once the photos are taken for staging purposes, furniture and other items can be placed back where they were to begin with. Virtual staging is more convenient and allows you to maintain a comfortable style of living while your house is on the market.
Check out the virtual staging done by us
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360° Virtual Tour
360° Virtual Tour is a digital marketing tool that allows you to view a house in various perspectives. It is a combination of actual images that are interconnected and appears as one whole composition with the aid of software.
Thus, allowing the buyers to virtually navigate and explore every angle of a property.
Why 360° Virtual Tour is important?
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Interactive User Experience
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Sieve Out Interested Buyers
Allow potential buyers to virtually view the property to decide if the unit is suitable before arranging for an actual viewing. This help to save time and hassle for property seller who is still residing in the property on sale.
*Required* - 360 Virtual tour sample
Social Media Marketing & Online Portals
Target Audience
It is important to find the RIGHT target audience for your house, it can be of certain age group, nationalities, interests or area they currently reside in. Social media advertising platforms are so powerful nowadays that you can specify exactly who to display your ads to. You can create target audiences based on their demographics, interests, behaviors, and more. With such features, you can be assured that the advertisement is being pushed to appropriate group of buyers.
Paid Advertising For Greater Outreach
Social Media Platforms
YouTube
